MOB is not just a brand, or just a shop. MOB has a philosophy of art development whether its holding a brush or a pen, a board under your feet or a smile in your face. MOB is developed from streets to the mountains to the soul. JR Iannaccone, a street skater and surfer from New Jersey who came to Colorado in the early 90’s and became a passionate snowboarder, founded MOB Factory. Nowadays, Iannacone is still representing his sponsors as a snowboarder and a role model. Through MOB, art has been supported from pre-school to the street levels. Activities, events, skateboard camps, donations, school demonstrations about safety and living correctly are just few things that the MOB family has done to become, not just a brand, but a new healthy, creative and board sports related lifestyle.

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