The Santa Cruz Dot is about as classic as it gets. According to Wallace Baine, it's “probably the most prominent iconic image ever to come out of Santa Cruz County.” Originally designed by the one and only Jim Phillips, it was perfected as the image we know and love by Jay Shuirman, one of the brand’s original founders. The SC Dot is more than just a brand logo, it has come to represent our town, our beaches, our scene. There is nothing radder than recognizing a fellow crony abroad sporting the SC Dot. So wherever your adventure leads, whether it’s cruising around town or campaigning overseas, wherever you fly our colors, you are part of the Santa Cruz community. So go forth--and represent.